Harry Potter: No Longer in Need of Advertising!

What author would possibly opt to avoid mainstream advertising to promote his or her own book? Why, you'd have to be Rowling to do such a thing! Well, Rowling did do such a thing. Aside from her high-profile contest hosted by the BBC, Rowling has kept herself out of the spotlight, letting it come to her, which, of course, it has. Thus far, no book in the history of mankind has done what Harry Potter has done, save for perhaps The Lord of the Rings and the Bible. That's saying quite a lot. So why waste money on advertising when you J.K. Rowling, and you're book was at the top of the chart before you'd written it?

You can read the original article from the The Journal Gazette, "Author, publisher ditch tradition for ‘Potter’ press"


Posted by Harry Potter News Correspondant, Harry.